Our Core Process
The Steve Roper Group has a detailed five-phase process, helping to keep projects on time and on budget. Below you'll find the basics of the process, which we will customize to suit your site's needs, and which can also be used to track the progress of your project.
Phase One
Defining The Project
Discovery
Gathering Information
Understanding the Audience
Analyzing Your Industry
Developing Functional Requirements
Planning
Creating a Project Plan
Setting The Budget
Creating Schedules
Assigning Your Project Team
Setting Up Staging Areas
Planning For User Testing
Clarification
Determining Overall Goals
Begin Work
Phase Two
Developing Site Structure
Content Review
Auditing Existing Content
Outlining Content
Creating a Content Delivery Plan
Site View
Site Mapping
Addressing Existing Site Organization
Page View
Addressing Navigation
Naming & Labeling
User View
Defining Key User Paths
Creating Basic Storyboards
Reviewing Site Goals
Phase Three
Designing Visual Interface
Creating the site
Developing Concepts
Gathering Feedback
Confirming Flow and Functionality
Testing Functionality
Creating Graphic Templates
Creating a Design Site Guide
Phase Four
Building and Integrating
Planning
Setting File Structure
Building & Integration
Creating HTML Templates and Pages
Implementing Light Scripting
Creating and Populating Pages
Integrating Backend Development
Testing
Prioritizing and Fixing Bugs
Conducting a Final Check
Intergrating Analytics
Phase Five
Launch & Beyond
Completing a Production Style Guide
Tracking Documentation
Conducting a Post Launch Meeting
Scheduling Maintenance Training
Launch
Preparing an Announcement Plan
Optimizing For Search Engines
Launching the Site
Maintenance
Maintaining the Site
Internal vs External Maintenance Terms
Developing a Maintenance Plan
Confirming Site Security
Planning Iterative Initiatives
Measuring Success
Marketing the Site
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